Market with Authority: Build Credibility and Professional Name Recognition on the Web
5-week Course starts the week of Janary 14, 2008.
Class is already underway, but you can still join - Everything has been recorded and you'll still get ALL the content.
To register, click the "Order Now" button in the grey-colored area above.
Who Should Take this Course:
Mental Health Professionals
Medical Professionals
Educators
Therapists
Coaches
Consultants
Independent Business Professionals
What professional name recognition can do for you:
More demand for your services.
Professionals who are in demand are those with the highest name
recognition, not those with the most experience or the most
publications. When people can't readily discern the difference between
one professional and another, they choose the one who is most familiar.
Greater potential income. People are willing to pay more for experts' services, because they value their specialized skills and experience.
An opportunity to share your passion. Reach
new audiences who are hungry for what you have to offer. There are
thousands of people who will resonate to your passion for your topic.
They just don't know yet who you are nor how to find you.
Make a difference in many, many lives. The
more people who know about you, the more people you can help. And when
they tell their friends and associates, your name recognition could
skyrocket!
Free 1-hour preview teleseminar recording - Scroll down to get your copy.
How do you build professional name recognition on the Web?
It starts with offering a few nuggets of helpful information that people can immediately apply in their lives, and then distributing your helpful information among several different pathways and places online.
Eventually people will associate your name with your topic of expertise. And when they're ready to buy products or services in your specialty area, they will think of you first!
The secret is knowing where to find the audiences that will most likely purchase your services or products, AND knowing the best ways to reach them.
How this has helped me: As I built my own online web presence I was rewarded with:
Interviews with major TV, radio and print media
Paid speaking engagements
New clients for evaluation, psychotherapy, and coaching
Consultations and workshops with businesses
New networking opportunities
. . . And you can reap similar benefits by following the steps outlined in the course.
What's this course about?
Here's a sample of the class format:
In this course I will show you, step by step, specific resources and targeted strategies that will put you in touch with audiences who need and want your services.
Topics that will be covered include:
4 critical steps to getting known and recognized on the internet as an expert in your field
How and where to find audiences that need and want your services
The 5 biggest mistakes that professionals make when trying to communicate with the public
Website or blog? How to decide which is best for you
Your greatest competition online: Who they are and how to get the edge
5 ethical pitfalls and how to avoid them
Free and almost-free resources to attract people to your web home
. . . . And much more. The course will include segments with guest experts, to give you even more value! Experts include a Chicago publicist, a blog specialist, a Facebook
specialist, and a former Google employee who helped design their
popular pay-per-click program that brings visitors to your website.
You'll also have access to bonus materials and to my personal collection of Internet tools and resources.
To register, click the "Order Now" button in the grey-colored area at the top of this page.
Course format: This course will have two major components:
A self-paced didactic component: Coursework is presented online in slideshow format with accompanying audio narration. There are 5 modules of 40 - 50 minutes each. Each week you will get, via email, a password-protected link to a lesson. Log on and learn at a time that is convenient to you, and proceed at your own pace.
Weekly Q&A sessions via live teleconference: Fridays at 1:30 pm. EST. Ideally you will attend live. But if you can't, submit your questions in advance. The calls will be recorded and you will be able to download the audio at your convenience.
This course isn't for everyone. There will be some homework. Sign up only if you're serious about building name recognition online and attracting new audiences.
People who have taken my courses have said:
"Dr. Wallin's
course on writing for the Internet was extremely practical and chock
full of how-to tips on expressing yourself professionally. . . She not
only made it seem easy, by the end of the workshop, it was easy." --
Marolyn Morford, Ph.D.
"You have
inspired me to create a web site which will help me get my message out
to the public. Your suggestions are obviously based upon vast
experience and your delivery is easy to understand. Thank you so
much." -- Larry Decker, Ph.D.
"My friend and I
attended Dr. Wallin's workshop on writing and the internet and were
both astounded by Dr. Wallin's breadth of knowledge." -- Ian Glickman,
Ph.D.
"Pauline took me
to places on the web I have never been before. On the journey I
learned a whole bunch of new things. What a great ride! -- Alan
Graham, Ph.D.
"Thank you for
the opportunity to participate in your teleclass - it was excellent!! I
learned so much that is immediately useful." -- Cathy Kelley
"Dr. Wallin is a
superlative teacher. This was my second "distance learning" workshop,
and it was very well done indeed. I looked forward every week to
hearing and participating in the class." -- Jim Read, Ph.D.
"GREAT class, Pauline! Probably the best CE $ I've ever spent!" -- Vicky Campagna, Ph.D.
What's the cost?
For all 5 modules, plus 5 live weekly Q&As: $199. Colleagues who have previewed the course content tell me that it's worth much more. After all, if you get just one paying client after going through this course, you'll recover your investment and then some.
But for now I'm more interested in making the course affordable. The content is so valuable, that the fee will probably go up in future presentations.
Here's a bonus for students who sign up now: As an alumnus/alumna of this initial launch, you will have access to all future presentations of this course for FREE. The Internet is an evolving medium. This course will be revised as new resources and new opportunities arise. You are welcome to sign up again and again, as my my thanks to you for your participation in the initial presentation of this course.
Your one-time investment gives you access for life.
I'm not sure if I'll be able to extend this offer to future students. So this is the absolute best time to enroll.
Guarantee: Sign up and take the first class module. If you decide at that point that you don't want to continue, I will issue you a refund. You have nothing to lose, and so much to gain.
To register, click the "Order Now" button in the grey-colored area at the top of this page.
About me
I'm a psychologist/coach/teacher/writer, and a Board member of the Division of Media Psychology of the American Psychological Association. I've been in independent practice for 30 years, always using ethical, cutting-edge marketing techniques that have helped earned me a very comfortable living, doing work that I love.
I've studied online marketing and publicity with some of the biggest names in the business, but have refined their techniques to fit with my own style and with the types of clientele that work best with me.
My goal is to help you find your style, as you harness the potential of the Internet in reaching audiences that need and want what you have to offer.
Be my guest for a free sampling of this course
Listen to the recorded audio of a recent preview call.
You'll learn:
4 reasons why you should market your services online
2 major myths that discourage professionals from marketing
How the internet has changed in the past 2 years, and why you
should take advantage of these changes
How incidental teaching can boost demand for your services or
products
The 4 most important factors that determine whether and when
people will be eager to pay for your services
. . . and more.
To get access to this content-packed teleseminar, type your first name and primary email address below:
Your information will never, ever be sold to or shared with anyone.
Pauline Wallin, Ph.D. 201 S. 32nd St., Camp Hill, PA 17011
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A self-paced didactic component: Coursework is presented online in slideshow format with accompanying audio narration. There are 5 modules of 40 - 50 minutes each. Each week you will get, via email, a password-protected link to a lesson. Log on and learn at a time that is convenient to you, and proceed at your own pace. 
Weekly Q&A sessions via live teleconference: Fridays at 1:30 pm. EST. Ideally you will attend live. But if you can't, submit your questions in advance. The calls will be recorded and you will be able to download the audio at your convenience. 
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